The Television Critics Association (TCA) has unveiled a fresh new logo ahead of next week’s announcement of the 41st Annual TCA Award winners, which will be unveiled across the organization’s social media.

The new identity was created by designer and illustrator Rosie Lin, working with TCA’s board of directors. TCA members voted on the final brandmark, an innovative design that simultaneously pays tribute to television’s incredible past while emphasizing the organization’s focus as it looks ahead to a dynamic future.

TCA’s new look makes its debut just in time for the organization to announce the winners of its annual TCA Awards on Wednesday, August 20.